The prize awarded annually by the Centre du luxe et de la Création to ten talents in ten different categories (Audacity, Well-being, Elegance, Harmony, Innovation, Inventiveness, Originality, Rarity and Seductiveness) is in its 14th edition.

On 31 January 2017, two Italian talents received the prestigious award: the prize “Talent de la Séduction” went to Mâitre pâtissier Iginio Massari (who also received the Cologni Foundation’s MAM-Maestro d’Arte e Mestiere Prize last year), while the special prize “Prix de l’Entreprise des Métiers d’Art”, bestowed by the Cologni Foundation, went to Catia and Leonardo Scarpelli of Scarpelli Mosaici.