Van Cleef & Arpels, in collaboration
with the Cologni Foundation for the Métiers d’Art, invited the 19 students on
the Master of Arts in Design at the Creative Academy in Milan to reinterpret
the Maison’s iconic themes. The creations were exhibited at the Van Cleef &
Arpel’s boutique in Milano during the 2013 edition of the Salone Internazionale
The project, entitled “Les Fleurs
Enchantées - Blooming Creativity”, was to design a vase with creative, oneiric
flowers to be constructed using paper, plastic or metal according to each
student’s specific artistic inspiration.
The students developed their projects inthe course of an intense didactic programme under the artistic direction of Edoardo Perri and Dario Riva. The students were supported in their creative work by Caterina Crepax, extraordinary master of paper art, and Gherardo Frassa, sophisticated creator of tin flowers.