Do you train young apprentices in your workshop?
I would be happy to pass this craft on to young people, but there are very few who are interested in learning. When my dressmakers retire, it’s hard to find people to replace them. There are no more skilled dressmakers and new ones are not trained anyone, since mass production mentality reigns undisputed. It takes time and patience to learn, and in this day it is very risky to invest in training.
How do you promote your atelier?
A small business like ours cannot afford the exorbitant costs of traditional advertising channels, so we promote our atelier by using it as a location for cultural events: we host painters’ exhibitions, we present the works of other artisans and the production of small wineries. In this way we make our atelier known to a wider audience and through alternative channels.
What specific problems does your field face?
The artistic crafts are not adequately protected in Italy, because the approach is totally wrong: only factories that have an industrial output are supported. In numerical terms, a big company is obviously more profitable. Moreover, very little is done in terms of promoting and protecting the artistic crafts: the institutions should sustain craftsmanship, because Italy’s economy is based on small businesses, on their creativity and know-how. It’s the small artisanal businesses that make the difference.
What does the future have in store for your profession?
Fashion will live forever and this crisis will end one day. But, unfortunately, craftsmanship of excellence will be relegated more and more to a niche.