How has the business evolved over four generations?
In the past, lace-making was carried out inside the home and within the family, to help the island's economy, which was based solely on fishing. From a small craft workshop, we have become an atelier, where guests and customers can experience the hospitality of Burano, they can see the skilled hands of a lace-maker at work, touch the finest fabrics and order customised embroidery and lace. This is an atelier where lace becomes a contemporary experience to be lived in person.
How is the workshop and production organised to date? How many people assist you?
Today, we produce exclusive, made-to-measure collections for the kitchen, bedroom and bathroom, as well as accessories and clothing. Over the years we have carried out a meticoulous research and a strict selection of our suppliers, checking the quality of the raw material, but also the processing methodology and its environmental and social sustainability.
For the production of the typical Burano lace,which is conceived, designed and produced entirely in Atelier Martina Vidal, three collaborators are involved, and two of them are master lacemakers.
Do you carry out any initiatives to promote this important tradition?
Since 2014, we have been organising lace courses and workshops in the atelier. The courses require several days of learning and are usually organised for one or three people at the most, while a workshop can be held in three or four hours, in a single day, and is also intended for groups of several people. In order to promote this tradition, we have also participated in many craft fairs and exhibitions.
“Homo Faber", an important event dedicated to high craftsmanship to be held from 1st to 30th of September on the Island of San Giorgio (Venice), is approaching. Fondazione Cologni will curate "In Città" , a collateral initiative that will open the doors of Venice's craft workshops to the public. Will you be organising anything special for this occasion?
Thus year in May, we presented a new experience in the atelier, designed to get the public interested in the art of needle lace, and to offer guests and customers of the atelier an interactive and engaging experience.
"RI-VIVI BURANO" consists of an immersive virtual reality experience through Meta Quest 3 visors and free navigation via teleport method. This experience allows one to virtually travel through the rooms of the past, present and future of the Island of Burano and the Atelier Vidal, and thus to understand the technique of lace-making and its tools, through gamification.
On the occasion of “Homo Faber In Città", the Atelier Martina Vidal will offer a lace demonstration with its master lace-makers, an explanation of the history and contemporary workmanship, and a virtual journey with "RI-VIVI BURANO" to imagine together the future of lace-making.
Have you ever thought of dedicating yourself to teaching the technique to young people?
Once upon a time, this craft was handed down from mother to daughter and was purely performed within the walls of the home. The girls of Burano did not have many options in the field of work; they knew that the choice to become lacemakers was necessary. Today, it is fundamental that the profession of lacemaker is a choice guided by will, passion and a broader vision.
With the new experience RI-VIVI BURANO we want to start a much more complex project, which will lead to the creation of a globally accessible digital platform with lessons, tutorials and teaching resources. We believe that this new experience will enable us to meet and interact with new audiences, to get even the youngest people interested in the art of lace-making and to encourage a generational shift in the sector.
What would you say to someone who wants to approach this profession?
I would tell them that lace requires passion and dedication, but also a lot of creativity and originality. While the technique has remained unchanged, and it still requires a lot of commitment and time for learning it, today it is possible to combine this tradition with innovation. It is possibile, indeed, to produce a more contemporary version of lace, different from the sumptuous one of the past, and make it even in small dimensions, as an accessory or a detail, which gives beauty and uniqueness to a garment or an object.
This way, lace becomes more usable and accessible even in the making process