This month’s interview is dedicated to Annagemma Lascari, stylist, fashion designer and style-consultant.

A long-standing name in Milanese couture, from a family of artists, seamstresses, tailors and opera singers, Annagemma founded the masters programme in Fashion Management at the Domus Academy, and has kept up her career as stylist, artisan and style-maker specializing in wedding dresses for super-demanding clients.
"Today the customer needs to be guided, understood, and helped to construct a style that starts with the item of clothing, but also includes how he or she walks, the accessories to choose, the style of his or her behaviour ," she says.

"Today the customer needs to be guided, understood, and helped to construct a style that starts with the item of clothing, but also includes how he or she walks, the accessories to choose, the style of his or her behaviour"

#

"Artists have not always known how to manage themselves. Today times have changed: fashion is also a business, and that is why I invented the masters programme at Domus Academy. But fashion is also inspiration and a profession "

For years, Annagemma was the creator and moving spirit behind the valuable space in Via Orefici: "Every detail was thought out and created to be custom-made for clients, thanks to an incomparable work force: embroiderers, seamstresses and tailors, pattern makers," she confirms.

"Today these professions are harder and harder to track down and train. Today the figure of the stylist is undergoing continual transformations. But there is certainly space for a personal, creative vision of style: "I am an artisan: everything is born and develops here, in my atelier," states Annagemma, “it is a new version of the profession of seamstress, or creator of fashion". "Artists have not always known how to manage themselves. Today times have changed: fashion is also a business, and that is why I invented the masters programme at Domus Academy. But fashion is also inspiration and a profession ".