Starhotels confirms its presence at the thirty-first edition of Artigianato e Palazzo (Florence, 12-14 September 2025) with ‘La Grande Bellezza – The Dream Factory’: the project comes to life with ‘L'Italia nel Cuore’, a special exhibition dedicated to the theme of the heart, dense with symbolism and figurative and cultural references, signed by Elica Studio, the acknowledged atelier of the master Italian ceramists Carlo Pastore and Elisabetta Bovina, already winners of the MAM - Maestro d'Arte e Mestiere award. The Starhotels initiative is realised in collaboration with Fondazione Cologni dei Mestieri d'Arte, OMA - Osservatorio dei Mestieri d'Arte and Gruppo Editoriale.
Over 60 hearts from Elica Studio's ‘In alto i cuori’ collection will be arranged in the spaces of the Limonaia: small handmade sculptures for contemporary messages written in a universal language. Each heart has its own rhythm, its own beat, its own meaning, between irony and divertissement, frivolity and passion.
‘La Grande Bellezza – The Dream Factory’ is the contemporary patronage project that, from 2019, promotes the excellence of Italian artistic craftsmanship, born from the sensitivity of Elisabetta Fabri, President and CEO of Starhotels, Italy's first private hotel group, synonymous with the excellence of hospitality made in Italy.
More info about ‘La Grande Bellezza’ by Starhotels: https://lagrandebellezza.starhotels.com/it/
More info about ‘Artigianato e Palazzo. Botteghe artigiane e loro committenze’: https://www.artigianatoepalazzo.it/
