With 2094 votes obtained during the online voting phase, Doriana Usai, a ceramicist from Assemini (Cagliari), is the winner of the 5th edition of the "Artigiano del Cuore" contest, organised by Wellmade. She has won a coaching course with the communication agency TA-DAAN, with the aim of increasing the visibility of her business and presenting her work in an original and effective way on digital channels, with particular focus on social networks. Thanks to this digital promotion she will be able to spread the Asseminese ceramic tradition and make the secrets of Sardinian savoir-faire known to a wider public. Doriana will also be able to exhibit free of charge at the 'Fatti ad Arte' event, a partner of the competition, to be held in Biella on 7, 8 and 9 October 2022. Thank you for all your votes, you were so many! We look forward to seeing you at the next edition of the Competition (spring 2023)!

Read the interview