The 6th edition of “Artigiano del Cuore”, a contest promoted every year by the Fondazione Cologni and the Wellmade platform, is underway. The winner of the competition, dedicated to artisans and craft enterprises based in Lombardy, will be chosen by the public through an online vote. the prize consists of the collaboration with a talented young communicator, selected and made available by the Fondazione Cologni, who will be employed for three months and full-time in the digital promotion of the artisan, under the supervision of the communication agency TA-DAAN. All costs will be covered by Fondazione Cologni and Serapian, the legendary Milanese Maison of fine leather goods which is a sponsor of the contest.
During the three months, the selected resource and TA-DAAN will devise a tailor-made communication plan to help the artisan enterprise gain more visibility online, tell its story and products, and reach new customers. In this way, the competition will act as a facilitator in bridging the digital gap for craft businesses by supporting them in their digital transition, as well as an initiative to foster training and employment for young people. The heritage of history and expertise of Italian craftsmanship needs to be disseminated and communicated in an innovative, effective and original way, to raise public awareness of its value and to face the real risk of oblivions that threatens it. This is why the 2023 edition of the “Artigiano del Cuore” contest is once again pursuing the objective of helping Italian artisans to communicate their excellence and uniqueness in the digital world. Nominations are open from 5th May to 5th June at 12 noon: the complete regulations are published on the website, where application can be submitted.
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