An initiative of the Fondazione Cologni dei Mestieri d’Arte and Fondazione Deutsche Bank Italia

“La regola del talento” (The Rule of Talent): the first book and directory on schools of artistic crafts professions in Italy

The project presents stories of traditions and innovations that have made Italy a place where beauty is forged”, Franco Cologni.

A partnership in the name of the search for excellence and of support for talent as Italy’s heritage, which must be defended, protected and handed down to future generations”, Flavio Valeri.

Collaboration between the Fondazione Cologni dei Mestieri d’Arte and the Fondazione Deutsche Bank Italia has given birth to an exclusive cultural initiative dedicated to the protection and promotion of know-how and creative knowledge. The production of the volume “La regola del talento. Mestieri d’arte e Scuole italiane di eccellenza” – The Rule of Talent. Artistic Craft Professions and Italian Schools of Excellence (Marsilio Editori, March 2014) is the result of both of the promoting Foundations’ vocation to creating a tool that can celebrate and valorise products that are Made in Italy and its master craftsmen of excellence.

This project – explains Franco Cologni, President of the Fondazione Cologni dei Mestieri d’Arte – was born of a fruitful correspondence of points of view with the Fondazione Deutsche Bank Italia. Together, we have supported and presented the stories that are most significant in terms of the territory and its traditions, of innovations and recognition, which make Italy a place where beauty is forged”.

Flavio Valeri, Chief Country Officer of Deutsche Bank Italia, points out: “The project is a partnership with Fondazione Cologni in the name of the search for excellence and of support for talent as Italy’s heritage to defend, protect and hand down to future generations: values engrained in Deutsche Bank’s DNA”. And he adds, “hence for us it is a matter of great pride that this volume is the first new project of the newborn Fondazione Deutsche Bank Italia, created to carry out philanthropic, social and educational activities in Italy”.

With the publication of this volume, the most important Italian schools of artistic craft professions, the flagship of our educational system, are opening their doors for the first time. These institutes, which can often boast of century-old histories, must play the exceptional role of keeping alive and handing down Italy’s absolutely unique heritage of skills and knowledge. Training and supporting the new generations of master craftsmen means promoting and protecting the great Italian tradition of culture, beauty and savoir-faire: today that need is more vital than ever to the economic and manufacturing system of Italy.


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