The architecture and design studio of Matteo Thun & Antonio Rodriguez, based in Milan and Munich, is internationally known for the design of hotels, private houses and product design and has now a partnership with the Fondazione Cologni dei Mestieri d'Arte to develop the term "conscious" or " Consciousness".

The term is of particular importance to the architects as their projects and products always focus on lower environmental impact, aesthetic and technological research, excellent craftsmanship, respectful innovation and originality of stylistic content: a term that the Cologni Foundation reinterprets and supports with the volume 'Il valore del Mestiere' and its 11 criteria of excellence distilled in it, so that Matteo Thun and Antonio Rodriguez can include a team of suppliers, partners and customers to share this vision.

The aim is to (actually) make architecture increasingly "aware" and to know how the values of the best craftsmanship can contribute to shaping the beauty of the future.