“MAM - Maestro d'Arte e Mestiere” is a new biannual prize created by the Cologni Foundation for the Métiers d’Art in partnership with ALMA, the International School of Italian Cuisine. It awards the Masters of Arts and Crafts, the "Living National Treasures" of Italian artistic crafts. The prize celebrates the true excellence of the best Italian craftsmanship, similarly to Japan, France and other countries. The logo of “MAM - Maestro d'Arte e Mestiere” (Master of Arts and Craft), was designed by Giampiero Bodino, art director of the Richemont Group.

The first MAM prizes will be awarded in 2016.