Emilio Salvatore Leo, architect and designer, may not be a master of the arts in the classical sense, but he is undoubtedly a master of lateral thinking—a perspective that has allowed him to reinvent his family’s historic wool mill, transforming it into a creative hub with an international outlook, open to a variety of influences and narratives. By experimenting with intangible assets—history, brand identity, relationships—he reconnected Calabria’s oldest textile factory not only with the territory where it was founded in 1873, but also with the rest of the world. He achieved this by shaping the project with a clear political vision, even before an entrepreneurial one: our land, our people, and our art are the very essence of Made in Italy.