Wellmade and Brevimano have launched the first instalment of the competition Artigiano del Cuore. The search is on for the background stories of artisans in two categories: "Furnishing and Decorating" and "Dressing and Adorning". The prize is a photo series and a short documentary telling the story of the two winning artisans, filmed in their ateliers. Candidates must send in their application by 12 March (www.well-made.it ). The Cologni Foundation will select the ten most excellent finalists, after which readers will vote for the winners from the Wellmade website.
Voters will have the possibility of receiving one of 35 free memberships generously offered by Fondo Ambiente Italiano.
Sponsored by the Cologni Foundation, the initiative aims to foster artistic Italian craftsmanship and raise awareness in online communities for the world of the métiers d'art by recognising the merits of a number of extraordinary maestri and divulging their background story. Behind each artistic craft there is passion, and behind each artisan is a life worth knowing.