For the second year in a row, Fondazione Italia Patria della Bellezza, a partner of our Foundation, organized the Forum della Bellezza on November 21: a day dedicated to all those virtuous projects that, through their work, focus on the beauty of the territory, artistic cultural treasures and places that our country has to offer. The afternoon session of the event, hosted in the spaces of Fondazione Luigi Rovati in Milan, addressed the theme of Italian high craftsmanship with a conversation on the project "La Grande Bellezza. 


The Dream Factory," which featured Elisabetta Fabri, president and CEO of Starhotels, in dialogue with Alberto Cavalli, general director of Fondazione Cologni dei Mestieri d'Arte. The day was also an opportunity to launch the 2024 edition of Fondazione Italia Patria della Bellezza's call for proposals, a program to support cultural and territorial projects throughout Italy, aimed in particular at financing activities related to communication, promotion and branding, with the goal of growing existing virtuous realities and spreading awareness of the competitive value of communication. 


Among the winners of the call, three will receive a prize of 20,000 euro each, while two other runners-up will dispose of two vouchers worth 50,000 euro each, for a communication project  by Robilant Associati, a Milan-based consulting firm, fervent and early supporter of the Foundation. The call is open: all projects consistent with the approach and mission of the Fondazione Italia Patria della Bellezza can apply until January 10, 2024.

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