The great success of ApritiModa, the initiative devised by journalist Cinzia Sasso, which takes the general public into the productive heart of Italian-made fashion products, allowing them to discover the behind-the-scenes secrets of the products we buy or see in advertisements, has been reconfirmed. On Saturday 22nd and Sunday 23rd October throughout Italy, 100 prestigious ateliers and craft workshops, many of which were recommended by the Cologni Foundation (institutional partner of the event), opened their doors to reveal to the public the secrets of the trade. The ApritiModa project was presented a few days ago at the European Parliament during a meeting dedicated to the promotion of Made in Italy. Present at this event in Brussels were the project’s creator Cinzia Sasso, the president of the National Chamber for Italian Fashion Carlo Capasa, the general director of the Cologni Foundation Alberto Cavalli, and the members of the European Parliament Patrizia toja and Alessandra Morettii. "Thanks to all of you, we went to the moon with a paper aeroplane and spread the scent of Made in Italy throughout Europe", commented Cinzia Sasso. ApritiModa was first held in Milan in 2017; in Florence, the city of the first haute-couture show in 2018; and again in Milan in 2019. Since 2020, the initiative has become a widespread experience throughout Italy.

www.apritimoda.it