Montblanc, in collaboration with the Cologni Foundation, invited the 19 students on the Master of Arts in Design at the Creative Academy to explore one of the most ancient, noble and versatile materials: paper. During the 2012 Salone del Mobile, the Montblanc boutique in Milan hosted an exhibition of the works created for this project.
Under the supervision of designer Edoardo Perri, students were asked to develop a design which could be made of paper and convey the values of the German Maison. The young designers were involved in the creative process as well as in the actual making of their projects, which was carried out by five Italian masters in the art of paper: Angela Simone, Caterina Crepax, Cristina Balbiano d'Aramengo, Luisa Canovi and Piera Nocentini. "Creativity arises, becomes functional and shareable from the on-going dialogue between designers and craftsmen, between design and reality, between intuition and tradition, vision and manual skill," remarked Franco Cologni, President of the Cologni Foundation for the Métiers d’Art.
The design world looks up to Italy's heritage in terms of quality, refinement and style. This is the reason why Montblanc, which has always sustained the excellence of European craftsmanship, decided to give these 19 designers from all over the world the chance to measure themselves with this exquisitely Italian heritage.