The conference "Il valore del mestiere" (The value of the craft), curated by the Cologni Foundation in collaboration with CReSV of Bocconi University was held in the Salone d'Onore of Milan Triennale.

The event was introduced by Silvana Annicchiarico, Director of the Triennale Design Museum, Franco Cologni, President of the Cologni Foundation for the Méties d’Art, and Cristina Tajani, Councillor for Employment, Economic Development, University and Research Policies of Milan.

The round table, moderated by Ettore Mocchetti (Editor-in-chief of AD), evaluated the state of the art of decorative and applied arts today. Three great experts discussed what has been done and, especially, what needs to be done in order to relaunch and promote applied arts, design and artistic crafts in Italy.


Ugo La Pietra, architect and designer

Biffi Gentili, historian of applied arts

Beppe Finessi, design and applied arts critic

In the second part of the event, the volume “Il valore del mestiere. Elementi per una valutazione dell’eccellenza artigiana” was presented. The book was written by Alberto Cavalli, Director of the Cologni Foundation, with Giuditta Comerci and Giovanna Marchello and published by Marsilio Editori in the “Ricerche” series curated by the Cologni Foundation.

Maurizio Dallocchio, Full Professor of Corporate Finance at Bocconi University, presented the results of the research “Enhancement of the territory and development of local craftsmanship of excellence. Italian know-how to revitalise the economy”, curated by the CReSV of Bocconi University with the support of Vacheron Constantin.

The Cologni Foundation also presented a new project involving a network of the best Italian artistic crafts schools. Sharing the same goals and visions, these schools of excellence are establishing important synergies and common actions to affirm each institute’s contribution to national and international educational landscapes.

Finally Gualtiero Marchesi, great Italian master chef, and Albeto Cavalli presented the ”MAM-Maestro d’Arte e Mestiere” award. The award is promoted by the Cologni Foundation together with Alma and is dedicated to the "Living National Treasures" of Italian savoir-fare. The first prizes will be awarded in 2016.