This volume was conceived by Graziella Pasquinucci, owner of Idea Books publishing house. It is a collection of 35 portraits that describe the variety and excellence of Italian craftsmanship and expertise.
The stories are narrated with great sensitivity by Alessandra de Nitto, editorial director of the Fondazione Cologni. Through beautiful images and texts, the reader is transported into a world where artisanal talent, tradition, creativity and passion reach the highest levels of excellence. Franco Cologni comments: “We tell the stories of persons who have devoted a professional lifetime to transforming matter in an original way so as to nourish with authenticity the rich Italian tradition of excellence and to perpetuate, today as in the Renaissance, the ‘happiness of doing’ that is our true welfare.” The book was presented in September 2018 during Homo Faber: Crafting a more human future, and in November at the Poldi Pezzoli Museum of Milan.