SIAM-Società d'Incoraggiamento d'Arti e Mestieri and the Cologni Foundation for the Métiers d’Art joined forces once again to develop a pilot project addressed to artisans, one-man companies and microenterprises. The purpose is to teach business models and useful strategies in administration, organisation and development.The courses range from business promotion to digital marketing and investment strategies, also presenting successful international and Italian case studies.www.siam1838.it